sonos
BEAM LAUNCH - SHOP IN SHOP
Collaboration with: Oy Creative Studio
This version of the Sonos shop-in-shop was designed for the MediaMarkt Arena in Amsterdam (NL). By using a smart setup in a limited small space with different architectural restrictions, the public is invited to experience these new sound bars. Each cubic volume hosts one device, which is connected to the tablet beside it and to
some of the screens around the column frame, allowing the client to easily interact and instinctively understand the potential of the new sound bars. The storage space was integrated in both volumes, giving the possibility
to have several items, available in both colors, ready
for sale.
We took advantage of the restrictions of the store and designed the space around them. The column, the escalator, and a long, narrow space could be annoying elements to deal with, but we were able to integrate them with the typical clean look and feel of SONOS spaces. A blue frame surrounds the column and hosts several screens and LED lightboxes on each side while
the elevator glass is covered with a campaign gradient, helping to underline the shop-in-shop area within the larger context of MediaMarkt. Finally, the narrow space gave us the opportunity to design the best layout to convey the brand values and introduce the new products on the market, focusing and leveraging a few elements to elevate the brand awareness.
