ADIDAS ORIGINALS
4D RUNNER - FEEL THE FUTURE
This window guides you into the future, toward the mysterious threshold. Blue LED framing and a transparent curtain draw attention, while warm light filters through. A backlit "FEEL THE FUTURE" cutout
leads to the threshold, with shoes stepping forward and a white grid defining space. Sidewalk sensors activate vertical LED stripes and fog from dry ice. Colored films enhance the atmosphere above.
The Launch Zone captivates with lights, colors, images, and mirrored surfaces. Shoes rest on a curved, mirrored surface, showcasing dimensional distortion. A vinyl "FEEL THE FUTURE" tagline curves alongside, nested within a lower black structure. Within, two vertical
screens project campaign videos, surrounded by mirrored surfaces with colored LEDs. A cork mat welcomes beneath, with campaign tagline. Eye-level campaign images and a 3D logo adorn a black hanging grid, with neon lights adding atmosphere.
This immersive experience evokes curiosity,
excitement, and a desire to explore. Externally, it appears inaccessible, but the blue LED lights and
tagline suggest accessibility. Inside, space differs from its shell, with side mirrors creating an illusion of infinity.
Floor and ceiling mirrors create a watery effect, and
LED lights frame surfaces, with "FEEL THE FUTURE" running on loop, expanding space limits. Integrated sound speakers add complexity, playing future sounds with '80s retro hints.
