




I collaborate with international brands and studios to design memorable spaces and emotional strategies that help them stand out and create new value.
The final goal is to connect with people through bold and impactful moments stimulating positive emotions as surprise, excitement and inspiration. I love building meaningful experiences that frame and amplify the brand’s message by creating immersive and interactive spaces, merging the physical and digital worlds and ultimately creating engagement with the visitors. Elements as sense of belonging, education and customisation are fundamental to create a strong and valuable narrative.
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Sustainability is a key factor, and I work with suppliers to take into consideration the full life cycle of materials while constantly analysing the carbon footprint impact of our choices.
Let’s get in touch to understand how I can help you!
SERVICES
Spatial Design (Retail - Set - Interior).
Window Concepts, Pop Up Stores.
Activations & Consumer Journey.
3D Design - Modelling & Rendering.
Art Direction & Strategy.
Seeding Packs.
previous experience
StudioXAG / London + Amsterdam, 2022 - 2024
PVH - Calvin Klein / Amsterdam, 2021
WorkShop The Consumer Experience Agency / Amsterdam, 2019 - 2021
Atelier Van Wengerden / Amsterdam, 2019
Sopa Design Studio / Milan, 2017 - 2018
Fiera Milano / Milan, 2017
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🪴 Feel free to ask for my XTRA Portfolio.
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